Schloss Seeburg

Univ.-Prof. Dr. Florian Kutzner

Professor für Wirtschaftspsychologie, insbesondere behavioural public policy

Studiengangsleiter Wirtschaftspsychologie


  • Behaviour change & sustainability
  • Acceptance and marketing of innovations (e.g. citizen energy, autonomous vehicles)
  • Cognitive modelling of economic and social decisions
Persönliche Angaben
01.03.1978 Geboren in München, Deutschland
Beruflicher Werdegang
Seit 2021 Professor für Wirtschaftspsychologie, insbesondere behavioural public policy, Studiengangsleiter Wirtschaftspsychologie an der Privatuniversität Schloss Seeburg
Seit 2013 Akademischer Rat auf Zeit, Lehrstuhl Prof. Klaus Fiedler, Psychologisches Institut, Universität Heidelberg
2012-2013 Post-Doctoral Research Fellow an der Warwick Business School, Großbritannien (Kollaboration mit Prof. Nick Chater finanziert durch die Deutsche Forschungsgemeinschaft, DFG)
2009-2012 Akademischer Rat, Abteilung für Sozialpsychologie, Psychologisches Institut, Universität Heidelberg
07/2018 Habilitation zum Thema „From information samples to decisions under uncertainty: Implications for social cognition, risk taking and consumer behavior“
01/2016 Ernennung zum Nachwuchsgruppenleiter und Verleihung des Promotionsrechts
11/2009-11/2010 Lehraufträge am Lehrstuhl für Sozialpsychologie der Universität Basel
05/2006-09/2009 Promotion, Abteilung für Sozialpsychologie, Psychologisches Institut, Universität Heidelberg (Dr. Phil., Note Summa Cum Laude)
10/2003-03/2006 Diplomstudium Psychologie an der Friedrich Schiller University Jena
04/2003-09/2003 Diplomstudium an der Universität Hamburg
02/2002-02/2003 Masters Studium Psychologie an der University of Otago, New Zealand
Aktivitäten in der Wissenschaftlichen Gemeinschaft
Ad-Hoc Reviewer Acta Psychologica, Cognitive Science, Consciousness & Cognition, Economic Psychology, European Journal of Social Psychology, European Research Council, Experimental Psychology, German-Israel Foundation, Journal of Pragmatics, Journal of Dynamic Decision Making, Journal of Experimental Psychology: LMC, Journal of Experimental Social Psychology, Psychological Science, Psychology of Sports and Exercise, Social Behavior and Personality, Social Cognition, Social Psychology
Seit 11/2020 3,5-jährige Projektförderung (Horizon2020) mit dem Titel „RENergetic – Urban Islands: Based on Communities and Renewable Energy“ durch die Europäische Kommission
Seit 06/2020 3-jährige Projektförderung (Horizon2020) mit dem Titel „DECIDE – Accelerating collective energy actions“ durch die Europäische Kommission
Seit 10/2019 1-jährige Projektförderung im Rahmen der Under2Coalition ( zur Wirkung hochaufgelöster Treibhausgas-informationen auf politische und individuelle Entscheidungen
Seit 06/2019 3-jährige Projektförderung (Horizon2020) mit dem Titel „PAsCAL – Enhance driver behaviour and Public Acceptance of Connected and Autonomous vehicLes“ durch die Europäische Kommission
Seit 09/2016 3-jährige Projektförderung (Horizon2020) mit dem Titel „ELECTRIFIC – Enabling seamless electromobility through smart vehicle-grid integration“ durch die Europäische Kommission
Seit 10/2015 Mitautor (Hauptantragsteller Prof. Mario Ferreira) einer 3-jährigen Projektförderung zum Thema „Fighting over-indebtedness – self-regulation and choice architecture“ gefördert durch die Portuguese Science Foundation
10/2015-09/2017 2-jährige Projektförderung zum Thema „Defaults und soziale Normen: Zur Beständigkeit von „Nudging“ – Interventionen bei der Förderung nachhaltigen Verhaltens“ gefördert durch die Exzellenzinitiative an der Universität Heidelberg, FoF 4 „Regulation and Self-regulation“
04/2013-03/2016 3-jährige Projektförderung zum Thema „Decisions based on features and dimensions: How contextual framing changes processing¬” als Teil der DFG – Forschergruppe “Contextualized Decision Making: Investigating Mediators and Moderators”
12/2012 Sachmittelförderung der Warwick University zum Thema „The framed nature of salience: Bridging the gap between attention and decision making research“ (in Kollaboration mit Prof. Derrick Watson)
09/2012-08/2013 Forschungsstipendium der DFG zum Thema “Influence of Rarity on Contingency Judgments”

Referierte Fachzeitschriften

Pegels, A., Castaneda, J. L., Humphreys, C., Kötter, C., Negre, M., Weidner, C., & Kutzner, F. (2022). Aligning recycling behaviors and the recycling system – Towards a full cycle of materials and behavioral methods. Waste Management, 138, 1-7.

Kuhn, S., Kutzner, F., & Thogersen, J. (2022). How to make energy efficiency labels more effective: Insights from discrete choice experiments in Ghana and the Philippines. Energy Research & Social Science, 84, 1-15.

Kacperski, C., Kutzner, F., & Vogel, T. (2021). Consequences of autonomous vehicles: Ambivalent expectations and their impact on acceptance. Transportation Research Part F: Traffic Psychology and Behaviour, 81, 282–294.

Kuhn, S., Ihmels, M., & Kutzner, F. (2021). Organic defaults in online-shopping: Immediate effects but no spillover to similar choices. Journal of Consumer Behaviour, 20(2), 271–287.

Kutzner, F., Kacperski, C., Schramm, D., & Waenke, M. (2021). How far can we get with eco driving tech? Journal of Environmental Psychology, 101626.

Kutzner, F., Kacperski, C., Sellner, D., & Wänke M. (RR). How far can we get with “eco”- tech? Journal of Environmental Psychology.

Ihmels, M., Kutzner, F. & Fiedler, K. (submitted). Attribute Framing in Contingency Learning: Beyond Accuracy. Journal of Experimental Psychology: Learning, Memory and Cognition.

Fiedler, K., Krüger, T., Koch, A., & Kutzner, F. (2020). Dyadic judgments based on conflicting samples: The failure to ignore invalid input. Journal of Behavioral Decision Making.

Kuhn, S., Ihmels, M., & Kutzner, F. (2020). Organic defaults in online‐shopping: Immediate effects but no spillover to similar choices. Journal of Consumer Behaviour.

Kacperski, C., Vogel, T. & Kutzner, F. (2020). Ambivalence in stakeholders’ views on connected and autonomous vehicles. Proceedings of Human Computer Interaction.

Kacperski, C. & Kutzner, F. (2020). Financial and symbolic incentives promote ‘green’ charging choices. Transportation Research Part F: Psychology and Behavior.

Fiedler, K., Kutzner, F., Hütter, M., & Schott, M. (2019). Metacognitive Myopia and the Over-Utilization of Misleading Advice. Journal of Behavioral Decision Making.

Herberz, M., Kacperski, C., & Kutzner, F. (2019). Reducing the time loss bias: Two ways to improved driving safety and energy efficiency. Accident Analysis and Prevention.

Figueroa, A., de Molière, L., Pegels, A., Never, B., & Kutzner, F. (2019). Show me (more than) the money! Assessing the social and psychological dimensions to energy efficient lighting in Kenya. Energy Research & Social Science.

Kacperski, C., & Kutzner, F. L. (2018). Adherence to tactical choices mediates regulatory fit effects in table tennis. International Journal of Sport and Exercise Psychology.

Krueger, J., & Kutzner, F. (2017). Homo Anomalus: Richard Thaler’s Kuhnian Adventure. The American Journal of Psychology.

Vogel, T., & Kutzner, F. (2017). Pseudocontingencies in Consumer Choice: Preference for Prevalent Product Categories Decreases with Decreasing Set Quality. Journal of Behavioral Decision Making.

Fiedler, K., Kareev, Y., Avrahami, J., Beier, S., Kutzner, F., & Hütter, M. (2016) Anomalies in the Detection of Change: When Changes in Sample Size are Mistaken for Changes in Proportions. Memory and Cognition.

Kutzner, F. & Fiedler, K. (2016) Stereotypes as pseudocontingencies. European Review of Social Psychology.

Kutzner, F., Read, D., Stewart, N., & Brown, G. (2016). Choosing the Devil you don’t know: Sensitivity to the value of sample-size based uncertainty only when observed performance is equal. Management Science.

Vetter, M., & Kutzner, F. (2016) Nudge me if you can – How defaults and attitude strength interact to change behavior. Comprehensive Results in Social Psychology.

Kutzner, F. (2015). Ignorance of base rates. In Real world decision making: An encyclopedia of behavioral economics. ABC Clio.

Kutzner, F., & Fielder, K. (2015) No Correlation, No Evidence for Attention Shifts in Category Learning: Different Mechanisms behind Illusory Correlations and the Inverse Base-Rate Effect. Journal of Experimental Psychology: General.

Huetter, M., Kutzner, F., & Fiedler, K. (2014). What is learned from repeated pairings? On the scope and generalizability of evaluative conditioning. Journal of Experimental Psychology: General.

Vogel, T., Kutzner, F., Freytag, P., & Fiedler, K. (2014). Inferring correlations: From exemplars to categories. Psychonomic Bulletin & Review.

Fiedler, K., Kutzner, F., & Vogel, T. (2013). Pseudocontingencies – logically unwarranted but smart inferences. Current Directions in Psychological Science.

Kutzner, F., Förderer, S., & Plessner, H. (2013). Regulatory Fit Improves Putting in Expert Golfers. Sport, Exercise and Performance Psychology.

Vogel, T., Freytag, P., Kutzner, F., & Fiedler, K. (2013). Pseudocontingencies derived from categorically organized memory representations. Memory & Cognition.

Vogel, T., Kutzner, F., Fiedler, K., & Freytag, P. (2013). How majority members become associated with rare attributes: Ecological correlations in stereotype formation. Social Cognition.

Fiedler, K., Kutzner, F., & Krueger, J. (2012). The long way from α-error control to validity proper: Problems with a short-sighted false-positive debate. Perspectives on Psychological Science.

Hansen, J., Kutzner, F., & Wänke, M. (2012). Money and thinking: Reminders of money trigger abstract construal and shape consumer judgments. Journal of Consumer Research.

Kutzner, F., Vogel, T., Freytag, P., & Fiedler, K. (2011). A robust classic: Illusory correlations are maintained under extended operant learning. Experimental Psychology.

Kutzner, F., Vogel, T., Freytag, P., & Fiedler, K. (2011). Contingency inferences driven by base rates: Valid by sampling. Judgment and Decision Making.

Vogel, T., Kutzner, F., Fiedler, K., & Freytag, P. (2010). Exploiting attractiveness in persuasion: Senders’ implicit theories about receivers’ processing motivation. Personality and Social Psychology Bulletin.

Kutzner, F., Freytag, P., & Vogel, T, Fiedler, K. (2008) Base-rate neglect based on base-rates in experience-based contingency learning. Journal of the Experimental Analysis of Behavior.

Bücher und Monographien

Fiedler, K., Kutzner, F. (2018). Information sampling and reasoning biases: Implications for research in judgment and decision making . In Blackwell handbook of judgment and decision making: An interdisciplinary perspective. Blackwell.

Eider, M., Berl, A., Sellner, D., Basmadjian, R., de Meer, H., Schulze, T., Klingert, S., Kutzner, F.,
 Kacperski, C., & Stolba, M. (2017). Seamless Electromobility. In Proceedings of e-Energy, Hong Kong, China.

Fiedler, K., Kutzner, F. (2017). Pseudocontingencies. In Oxford Handbook of Causal Reasoning. Oxford Handbooks.

Kutzner, F. & Vogel, T. (2017). Smart predictions from wrong data: The case of ecological correlations. In Handbook of Behavioral Economics and Smart Decision-Making: Rational Decision-Making Within the Bounds of Reason. Edward Elgar Publishing.

Fiedler. K., Kutzner, F. (2014). Computer simulation. In Theory and explanation in social psychology. Guilford Press, New York.

Eingeladene Vorträge

Kutzner, F. (2020). Verhaltensbasierte Innovationen: Verhaltensänderungen erreichen über Verbraucherinformation hinaus. Forum Waschen, Berlin, Deutschland.

Kutzner, F. (2016). Die Möglichkeiten von Feldexperimenten in der Evaluation von Entwicklungszusammenarbeit am Beispiel von Nudging, Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ), Bonn, Deutschland.

Kutzner, F. (2015). Verhaltensökonomie und Armut – Wann entscheiden sich Menschen für technologische Innovationen? Das Beispiel Kochenergie, Gesellschaft für internationale Zusammenarbeit (GIZ), Bonn, Deutschland.

Kutzner, F. (2014). Applying behavioural insights to promote sustainable toursim. Eingeladener Vortrag, United Nations World Toursim Organisation (UNWTO), Jakarta, Indonesien.

Kutzner, F., & de Molière, L. (2013). Applying behavioural insights to change energy consumption. Honorarvortrag am Deutschen Institut für Entwicklungspolitik (DIE), Bonn, Deutschland.