Forschungsseminare 2018-07-09T07:21:22+00:00
Forschung an der Privatuniversität

Forschungsseminare

Die Privatuniversität Schloss Seeburg organisiert regelmäßige Forschungsvorträge aus dem eigenen Professorium sowie auch von externen WissenschaftlerInnen. Die Vorträge sind offen für alle interessierten StudentInnen, WissenschaftlerInnen und PraktikerInnen.

Bei Interesse, Fragen oder Anmerkungen melden Sie sich bitte bei Ass.-Prof. Clemens Hutzinger, Ph.D. oder bei Assoc.-Prof. Dr. Theresa Treffers.

Zukünftige Forschungsseminare 2018

06. September (13:00 / SR3 ) – Examining evolutionary safety preferences at early age

Univ.-Prof. Dr. Matthias Spörrle, Professor für Wirtschaftspsychologie, Studiengangsleiter für Wirtschaftspsychologie

We present preliminary evidence of an experimental study which addresses evolutionary sleeping site preferences examining young children.

Frühere Forschungsseminare (2018)

Univ.-Prof. PD Dr. Thomas M. Schneidhofer, Professor für Personalmanagement und Organisation, Studiengangsleiter für Betriebswirtschaftslehre, Leiter des Standortes Wien

Die Einwerbung von Drittmitteln steht an fast allen wissenschaftlichen Einrichtungen an erster Stelle. Obwohl sie als „Pervertierung von Forschung unter ökonomischen Gesichtspunkten“ bezeichnet werden kann (Liessmann, 2006, S. 96), die im Gegensatz zu demnach verpönter „Gelegenheitsforschung“ (ibidem, S. 97) den Rahmen der Freiheit in Forschung einzuengen imstande ist, wird sie gerne auch als eines jener Kriterien herangezogen, die den Wert von Wissenschafter_innen evaluieren. Auf dieser Dimension zu reüssieren wird jedoch zunehmend schwieriger: Während beispielsweise beim FWF im Jahr 1978 78% der Anträge angenommen wurden (Tuppy, 1978), sank die Bewilligungsquote bis zum Jahr 2013 auf 25,8% (Illetschko, 2015), Tendenz leicht steigend (2016 waren es 26,1%, Rebitsch & Steinmüller, 2017).

Daher stellt sich die Frage, ob und wie man alternative Möglichkeiten der Forschungsfinanzierung lukrieren könnte. Für Unternehmen gibt es hier die Möglichkeit des Crowdfundings, einer internetbasierten Methode des Fundraisings, bei dem Einzelne mittels Inaussichtstellung kleinerer Geldspenden durch die Masse („Crowd“) zur Förderung größerer Projekte – vor allem Start-ups und Kunst – beitragen (Mollick, 2014). Diese Idee wurde insbesondere für die Naturwissenschaften bereits auf den Forschungsbetrieb übertragen (vgl. z.B. Hui et al., 2014; Wheat et al., 2013). Dieser Vortrag soll die Möglichkeiten darstellen, Crowdfunding für die Sozial- und Wirtschaftswissenschaften zu nützen und insbesondere das (a) warum, (b) weswegen und (c) wie zu thematisieren.

Hui, J., Gerber, E., & Gergle, D. (2014). „Understanding and leveraging social networks in crowdfunding: implications for support tools“. Paper presented at the CHI – Extended Abstracts on Human Factors in Computing Systems, 26 April – 1 May, Toronto, Canada.
Illetschko, P. (2015, 27. Jänner). Zu wenig Butter auf dem Brot: FWF verschärft Antragsrichtlinien. DerStandard, 27. Jänner.
Liessmann, K. P. (2006), „Theorie der Unbildung. Die Irrtümer der Wissensgesellschaft“, Wien, Paul Zsolnay Verlag.
Mollick, E. (2014), „The dynamics of crowdfunding: An exploratory study“, Journal of Business Venturing, 29, 1-16.
Rebitsch, R., & Steinmüller, K. (2017). Fördermöglichkeiten regional, national und international, Seminar Antragstellung und Projektmanagement. Universität Innsbruck.
Tuppy, H. (1978). Bericht an das Bundesministerium für Wissenschaft und Forschung über die Tätigkeit des FONDS im Jahre 1978, über die Lage und die längerfristigen Bedürfnisse wissenschaftlicher Forschung (Jahresbericht für 1978). Wien: FWF.
Wheat, R. E., Wang, Y., Byrnes, J. E., & Ranganathan, J. (2013), „Raising money for scientific research through crowdfunding“, Trends in Ecology & Evolution, 28, 2, 71-72.

Ass.-Prof. Dr. Roland Schroll – Assistant Professor for Marketing & Innovation an der Universität Innsbruck

By 2020, 85% of all customer interactions are estimated to happen without any human involvement. While, this automation and standardization saves costs and time, it deprives customer interactions of their human element. De-humanizing interactions might be counter-effective, given that service recovery and relationship marketing literature find that interactions that include a human touch are generally more effective. Consequently, marketers are interested in efficient ways to add a human element to standardized customer interactions. As a response and across five studies involving both lab and field settings, the current research investigates the effects of humanizing service recovery efforts. The research shows that customer interactions (e.g., an apology letter after a service failure) can be humanized by adding a cue that makes human involvement salient (e.g., a handwritten typeface) and, thus, creates a sense of human presence. A sense of human presence enhances consumer responses to service recovery because of increased perceptions of interactional justice.

Univ.-Prof. Dr. Christoph Stöckmann – Professor für Innovation und Entrepreneurship (Schwerpunkt Digital Business) Privatuniversität Schloss Seeburg

Eine entrepreneuriale Orientierung (EO), also eine innovative, proaktive und risikofreudige Ausrichtung der Unternehmung, gilt – sowohl für junge als auch für etablierte Unternehmen – als bedeutender Treiber von organisationalem Erfolg. Obwohl EO zu einem der am häufigsten untersuchten Konzepte der Entrepreneurship- und Managementforschung gehört, existieren kaum Studienergebnisse, die die Genese von EO erklären. Die vorliegende Studie identifiziert ein gut entwickeltes transaktives Gedächtnissystem (Transactive Memory System; TMS) als Antezedens der EO. Bei einem gut entwickelten TMS sind sich die Teammitglieder dem speziellen Wissen der anderen Teammitglieder bewusst, vertrauen diesem Wissen und sind in der Lage, das spezielle Wissen effektiv zu koordinieren. Damit fördert es das Verlassen etablierter Routinen und begünstigt das Engagement in komplexe und Nicht-Routine-Aufgaben, wozu unternehmerisches Verhalten gezählt werden darf. Basierend auf sozialpsychologischen und -kognitiven Theorien wird eine sequentielle Mediation hypothetisiert, die TMS über die Anregung von Teamlernen, gemeinschaftlicher Entscheidungsfindung und Teamidentifikation mit EO verbindet. Eine empirische Studie mit 56 funktional-spezialisierten Führungsteams (255 Antworten) aus dezentralisierten Niederlassungen eines internationalen Logistikunternehmens unterstützt die hypothetisierten Beziehungen. Die Ergebnisse der Studie erweitern die Forschung in den Feldern TMS und EO und liefern praktische Impulse zur Gestaltung der Zusammenarbeit in Führungsteams.

Prof. Dr. Andranik Tumasjan – Interim Professor for Management and Digital Transformation (Universität Mainz)

With the emergence of cryptocurrencies and blockchain technology, so called initial coin offerings (ICO) provide startups with a new form of financing. In this talk, we focus on the question which factors of a blockchain startup influence the funds raised during ICOs and to what extent ICOs are comparable to other forms of startup financing (e.g., venture capital). We address this question using a unique dataset of 278 ICO projects including data on funds raised, startup team characteristics, business model quality, and social media presence. Our study pioneers research in the field of ICOs as a novel form of startup fundraising. We discuss future research needs in this growing but as yet under-researched area.

Ass.-Prof. Clemens Hutzinger, Ph.D., Assistant Professor für Organizational Behavior (Privatuniversität Schloss Seeburg)

According to Social Comparison Theory, people judge their own abilities based on how similar they perceive themselves to others. Assuming to be similar to others leads to an assimilation of perceived abilities. Assuming to be dissimilar to others leads to a contrast of perceived abilities. The present work investigates the role of social comparisons on people’s estimation of their abilities in future group situations. In a 2 (influence of the observed person: low vs. high) x 2 (social distance: low vs. high) between subjects experimental design, 205 female participants estimated their anticipated influence in group discussions after viewing a video of a 5-person group solving a problem. Results showed that participants observing the low-influence person, estimated themselves higher in anticipated influence, as compared to participants observing the high-influence person, which represents a contrast effect. Exploratory analysis using the manipulation check items revealed that the more similar and close participants felt to the high-influence person, the higher they estimated their own anticipated influence. Furthermore, the more similar and close participants felt to the low-influence person, the lower they estimated their own anticipated influence. These results show an assimilation effect, which matches theoretical assumptions. Results are discussed and future research is outlined.

Frühere Forschungsseminare (2017)

Univ.-Prof. Dr. Eva Lermer (Privatuniversität Schloss Seeburg)
Subjective risk estimates are of great importance for many areas of life (e.g., insurance and banking industry). However, the question of how to measure risk estimates is still ambiguous and underlying psychological processes are not yet well understood. As a suggestion for a starting point for the development of an integrative framework, a model, the Risk Assessment Matrix, is presented. The Risk Assessment Matrix combines evidence-based theoretical approaches of probabilistic reasoning (singular vs. distributional) and kind of thinking (intuitive vs. deliberative).
Prof. Dr. Gregor Weihs (Universität Innsbruck)
Die Naturwissenschaften und einige Disziplinen in den Sozialwissenschaften haben eine lange Tradition in experimenteller Forschung. Die wissenschaftlichen Standards haben sich jedoch unterschiedlich entwickelt und in aktuellen Studien werden diese unterschiedlich angewandt und bewertet. Dieses Forschungsseminar dient dem interdisziplinären Austausch zwischen Experimentalphysik und Experimentalpsychologie zu disziplinspezifischen Experimentalstandards und deren Anwendung und Bewertung in aktuellen wissenschaftlichen Studien.
Univ.-Prof. Dr. Harald Stummer (UMIT)
The diary study focused on the specific tasks a person had performed for work outside of office hours, how long, and why. In total, 70 managers of three organizations (two hospitals, one technical company) participated. For the statistical analysis for this paper we could draw on 45 complete surveys and 205 diary entries. For testing the relationship between the drivers of availability outside office hours and its extent, we used a regression analysis. For the dependent variable, we calculated the average daily extent of availability as reported in the diary study, which was slightly above 37 minutes per participant and day. (We had also asked for an estimation of the extent in the survey, which was typically lower.) The sum indices of the above mentioned scales plus the hierarchical level (dummy coded; reference category: top management) were included as independent variables. For this regression model, 34 participants were investigated.
The findings imply that the higher a person is up in the hierarchy, the higher they also score for average availability during off-hours. However, the ability to detach almost halves the average availability. Therefore, training mainly topmanagers in detachment skills would have positive outcomes for them – a decrease of worklife imbalances –and for the organization.
Prof. Dr. Bernd Frick (Privatuniversität Schloss Seeburg)
Using a large dataset including more than 54,000 different wines that have been produced by some 800 wineries over the period 2010 thru 2017 we show that the returns to ecological behavior are statistically significant and economically highly relevant: Self-declared eco-wineries can charge about 5 percent higher prices per bottle than observationally similar conventional wineries raising the question why only a small minority of all German wine-makers produce eco-friendly wines (about 10 percent). Moreover, eco-certification is associated with yet another statistically significant and economically relevant price premium of 5 percent per bottle, suggesting that the costs that are associated with the production of this signal are high enough to achieve a separating equilibrium.
Assoc.-Prof. Dr. Theresa Treffers (Privatuniversität Schloss Seeburg)
How should organizational teams be composed to optimize their performance in complex tasks that require fast and accurate decisions? Recent research suggests that teams perform better when they learn from each other, but we know little what stimulates team learning. Defining team learning as a cognitive process and knowing that cognitions and emotions are interlinked, a team’s affective composition might influence if and how teams learn. While some studies address the role of team affect in team cognitive processes, they only look at diversity in positive affect among team members and only consider singular aspects of the learning process, e.g., information sharing. Thus, neglected in extant studies is diversity in negative affect among team members and how diversity in positive and negative affect would influence various team learning processes (i.e., action, reflection, adaption) and team performance. This study investigates in an experimental setting how different affective trait compositions among team members influence a team’s learning processes and performance. In our experiment, teams are randomly formed according to team members’ individual levels of positive and negative affective traits. The subsequent experimental task is completed in several rounds to allow team learning and team performance is measured after every round of the task in terms of speed and accuracy. This study contributes to organization theory on how team affective trait composition enhances team learning and performance and delivers practical implications about how to compose high performance teams.
Univ.-Prof. Dr. Reinhard Grohs (Privatuniversität Schloss Seeburg)
Using a data set from the Deutsche Bundesliga, Germany’s highest level football league with 18 soccer clubs, we model changes in each team’s Facebook fans as a function of its Facebook interactions (likes, shares, comments), heterogeneity of posts (Herfindahl-Index of post types), sponsor mentions (number), and team success (rank), controlling for different types of posts (statuses, videos, photos, links, and questions), different activations (requests, questions, competitions, auctions, and promotions), and idiosyncratic characteristics of the 18 soccer clubs. Data were collected for every team on every day of the 2012/13 Deutsche Bundesliga season. The data set consists of 5,472 (304 days x 18 soccer clubs) observations with overall 18,574 Facebook messages. Analyses show that interactions, heterogeneity of posts, and team success have significant positive effects on the relative change in a team’s Facebook fans. In addition, interactions on a team’s Facebook fan page are significantly positively influenced by the heterogeneity of posts, by photo posts, and by request activations, and significantly negatively influenced by competition activations. Modeling issues and managerial implications are discussed.